Yingke needed to develop a new brand identity to represent the international network of law firms that they had helped to create. This identity had to show the coming together of these global partners and the global offering that could now be provided to clients.
“Flowing forward, every crevice a river must first fill; just as only after certain and great quantity of knowledge attained may the individual find the Way,” so said the famous philosopher Mencius. These sayings explain the origin of “Yingke” and show the perseverance of Yingke citizens. – Yingke
Our modern interconnected world is fast moving, and flows like a river, the visual language reflects this whilst at the same time highlighting the key global territories Yingke works in.
The overall result is a simplification of the Yingke China branding, that references the heritage of the company but also adds a look and feel that is globally appropriate.
The Covid-19 pandemic has changed the world in unprecedented ways and nowhere is this more evident than in the decline or collapse of companies that were flourishing prior to the pandemic. For would-be investors, however, this may be a great time to enter the distressed debt investment market. The economic downturn has left countless businesses […]
Read MoreBeijing headquarters relocation ceremony of Yingke Law Firm was held in CP Center. This relocation is not only a brand new upgrade of office environment hardware facilities and linkage management of intelligent equipment, but also a real “smart” office environment with multi-function, intelligence, leisure and fun. This is another milestone in the development history of […]
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F/26, China World Center III, No.1 Jianguomenwai Avenue, Chaoyang District, Beijing, China, 100004. Telephone No. 0086-400 700 1516
