Yingke needed to develop a new brand identity to represent the international network of law firms that they had helped to create. This identity had to show the coming together of these global partners and the global offering that could now be provided to clients.
“Flowing forward, every crevice a river must first fill; just as only after certain and great quantity of knowledge attained may the individual find the Way,” so said the famous philosopher Mencius. These sayings explain the origin of “Yingke” and show the perseverance of Yingke citizens. – Yingke
Our modern interconnected world is fast moving, and flows like a river, the visual language reflects this whilst at the same time highlighting the key global territories Yingke works in.
The overall result is a simplification of the Yingke China branding, that references the heritage of the company but also adds a look and feel that is globally appropriate.
Spring tide surges on the earth, and everything in China is new. From February 7 to 8, the International Cooperation Association of Jiangsu Provincial Chamber of Commerce was held in Nanjing. The theme of the conference was “Business Union, Creating the Future Together”, and the opening ceremony, keynote speech, investment promotion, signing ceremony, promulgation ceremony, […]Read More
On the afternoon of November 15, 2022, the 2nd Investment and M&A Development Strategy Conferenceof China Petroleum and Chemical International Conference (CPCIC) successfully took place both online and offline. The petrochemical industry faces dramatic changes following the COVID-19. Finance, the core of modern economy, will play an important role in stepping up the construction of a new development pattern […]Read More