Yingke needed to develop a new brand identity to represent the international network of law firms that they had helped to create. This identity had to show the coming together of these global partners and the global offering that could now be provided to clients.
“Flowing forward, every crevice a river must first fill; just as only after certain and great quantity of knowledge attained may the individual find the Way,” so said the famous philosopher Mencius. These sayings explain the origin of “Yingke” and show the perseverance of Yingke citizens. – Yingke
Our modern interconnected world is fast moving, and flows like a river, the visual language reflects this whilst at the same time highlighting the key global territories Yingke works in.
The overall result is a simplification of the Yingke China branding, that references the heritage of the company but also adds a look and feel that is globally appropriate.
On the morning of June 23, under the witness of China Chamber of Commerce of Import and Export Machinery and Electronic Products (CCCME) President Zhang Yujing and other guests, Zheng Chao, vice president of CCCME and chairman of the expert committee, signed a strategic cooperation agreement with Mei Xiangrong, founding partner, director of the global […]
Read MoreOn 25 April, Asian Legal Business (ALB) officially announced the finalists for the SSQ ALB China Law Awards 2022, and Yingke Law Firm was nominated for the “Wealth Management Law Firm of the Year Award”. Yingke’s private wealth management legal practice covers marriage, inheritance, insurance, trust, tax planning, equity structure, contracts and other aspects. Gathering Yingke’s lawyers from all […]
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Floor 19-25, Building 2 of CP Center, No. 20 Jinhedong Road, Chaoyang District, Beijing 100020 China
