Yingke needed to develop a new brand identity to represent the international network of law firms that they had helped to create. This identity had to show the coming together of these global partners and the global offering that could now be provided to clients.
“Flowing forward, every crevice a river must first fill; just as only after certain and great quantity of knowledge attained may the individual find the Way,” so said the famous philosopher Mencius. These sayings explain the origin of “Yingke” and show the perseverance of Yingke citizens. – Yingke
Our modern interconnected world is fast moving, and flows like a river, the visual language reflects this whilst at the same time highlighting the key global territories Yingke works in.
The overall result is a simplification of the Yingke China branding, that references the heritage of the company but also adds a look and feel that is globally appropriate.
On August 24, Attorney Eyal Khayat, Partner of Lipa Meir & Co., an Israeli law firm in Yingke’s global legal services network, was invited to participate in the Anhui Hefei Science & Technology and Economic & Trade Exchange Conference held in Tel Aviv, Israel. During this exchange, the Mayor of Hefei highlighted the trend of […]
Read MoreOn July 18, local time, the BRICS+ Political Parties Dialogue, hosted by the African National Congress (ANC) of South Africa, opened in Johannesburg on the theme of “BRICS and Africa: Partnership for Mutually Accelerated Growth, Sustainable Development, and Inclusive Multilateralism”. ANC Deputy Chairman and South African Deputy President Mashatile attended and delivered a speech. Liu […]
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Floor 19-25, Building 2 of CP Center, No. 20 Jinhedong Road, Chaoyang District, Beijing 100020 China
