Yingke needed to develop a new brand identity to represent the international network of law firms that they had helped to create. This identity had to show the coming together of these global partners and the global offering that could now be provided to clients.
“Flowing forward, every crevice a river must first fill; just as only after certain and great quantity of knowledge attained may the individual find the Way,” so said the famous philosopher Mencius. These sayings explain the origin of “Yingke” and show the perseverance of Yingke citizens. – Yingke
Our modern interconnected world is fast moving, and flows like a river, the visual language reflects this whilst at the same time highlighting the key global territories Yingke works in.
The overall result is a simplification of the Yingke China branding, that references the heritage of the company but also adds a look and feel that is globally appropriate.
The Second International Partner Conference of Yingke Global Legal Alliance in 2018 was held at Yingke Shenzhen Branch Office. Founding Partner, Global Partner, Director of Yingke Law Firm, Chairman of Yingke Global Board of Directors, Mei Xiangrong; Executive Chairwoman of Yingke Global Board of Directors, Global Partner, Linda Yang, and international partners from Italy, UK, […]
Read MoreOn Sept 9, the Tsinghua World Forum on the Rule-of-Law, jointly organized by Tsinghua University Law School and Yingke Law Firm, was held in Beijing. Hundreds of Chinese and foreign scholars gathered together and discussed important topics, including regional economic integration, trade disputes and legal construction under the theme of the global economy transition and […]
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